If jihad doesn't work out, the Islamic State probably has a future in public relations.
40. "Dark"
39. "Darker"
38. "Barbarism"
37. "Very engaging"
36. "Sophisticated marketing"
35. "Powerful"
34. "Brutality"
33. "More brutal than most"
32. "Brutally violent"
31. "Brutally effective"
30. "Brutal but effective"
29. "Shocking in its cruelty and brutality"
28. "Extreme even for the most brutal militants"
27. "Direct and aggressive"
26. "Sophisticated"
25. "High-quality"
24. "High production-value"
23. "Strikingly high production quality"
22. "High production values and 'a strong sense of narrative'"
21. "Well-funded, well-organized"
20. "Well-organized"
19. "Calculated"
18. "Robust"
17. "Relentlessly graphic"
16. "Shot in crystal-clear high definition"
15. "Slick high-definition"
14. "Slick"
13. "Slick"
12. "Slick"
11. "Slick"
10. "Slicker"
9. "Very slick"
8. "Slickly produced"
7. "Slickly produced"
6. "Slickly produced"
5. "Slickly produced"
4. "Slickly produced"
3. "As usual, slickly produced"
2. "Really slick and sophisticated"
TIE-1. "Slick... ominous"
TIE-1. "Slick—so slick"
